The requirements of working to a brief

 Briefs

A brief/project brief is a set of instructions that are given by the client that explains what it is that's being asked for and this will include different details about it such as deadline dates, etc.

A commission is when TV broadcasters would pay you to make them a product based of a brief and ideas that they already have come up with. They usually occur when the production company has already earned a good reputation. An example of a TV broadcaster that often gives out this type of brief is the BBC.

In terms of media, tender is when a client will advertise out to the public that it is a specific type of media product that they want made. This then means the client will get several production companies come to give a pitch, and this usually gives the client a good range to choose from and they can find something that fits what it is they want. 

The difference between a formal and informal brief is that the formal one will be professional and the person giving the brief will tell you what it is that they want giving you all the instructions. Whereas and informal brief is more casual and when the brief is being given it would more like a conversation between the two parties, each asking questions and discussing it.

A co-operative brief is when two or more production companies are hired to take on a project to complete a brief. Some of the advantages and disadvantages of this is that is does mean it could be finished quicker than usual but the two companies may not work well together making it harder to work together. This also means with the profit that is made, it would have to be shared between much more people.

A negotiated brief is when if a project runs into some issues that the client or production company would like changed this can be discussed between them and then changed to help whoever had the issue. Some examples of things that can be negotiated are pay, client involvement, idea generation, and anything from the appearance to the contents.

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Reading a brief

Reading a brief is looking through what it is the client has expressed what it is that they want so with this information its now very likely you'll create exactly whatever it is that the client has outlined.

In the brief we were given it was specified that we had to meet the deadlines that was given so everyone was ready at the same time as well as giving us time for the clients to look at the first drafts and tell us what could be added to the final draft. It was also specified that the video should look professional and natural. What was more flexible was what we chose to do in our videos, we kind of had full control on what we were going to in that, obviously still sticking to the brief given.

Negotiating a brief

I think there might have been some small room to negotiate the brief but that wasn't really necessary as it was quite a simple brief that everybody was able to do without having any major troubles that would need negotiating to change.

When responding to a brief its possible to face some constraints for example these being legal, ethical, and regulatory. Legal constraints are legal laws that control the media sector making it important to follow and take them into consideration otherwise you are at risk of receiving negative repercussions, such as a fine. Ethical constraints are something you could get arrested for like legal but they are still very important. These make sure you are working within accepted parts of society and you have to show things in a certain way to avoid offending anyone. 

We did have to make one small amendment that went at the end of out final product which was the college logo, we originally didn't put it in and were just going to leave the video fade out into black and leave it there. But it was decided that to make all the different videos match in and correspond in some way they would all have the college logo at the end and beginning. There could be amendments if what is currently available not enough, for example in terms of budget maybe its need to be raised slightly because what is needed to film couldn't fit within it.

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Opportunities

The reason someone might respond to a brief is it could be a way to make some money if done well and up to the standard the client is looking for. Also to possibly help get your name out there and more noticed to open more opportunities for yourself in the industry. It can also be used to gain more experience and to get used to being given different kinds of briefs, to help improve your abilities.

The main opportunities we had for self-development was after being given feedback after the first draft and learning and realizing things we could do differently, so learning how to make things better that what they were. I also think the project as a whole was an opportunity for self-development because of projects I had done previously this gave me a chance to development my skills more.

I don't think I really learnt any new skills but it was more just like re-capping and reminding myself of things I had learnt previously and had forgotten how to do, as it had been a while. There was one skill I remember learning which was how to redact personal details on the releases. The skills that I refreshed were all pretty basic one including things like how to create graphics, editing the sound, which was changing the volume as there wasn't any background noise that had to be gotten rid of. Along with just kind of remembering where to find a few of the tools.

Yes, I did have to multi-skill during the project because working in a pair means taking on a bunch of different roles. I took part in the researching, planning, filming and editing. I think the main thing I brought to the table was me having more experience in editing than my partner I believe, even though I haven't done it loads of times, I did a lot of editing last year and quite a bit of it by myself so that gave me chances to explore it alone and learn.